Do you need a focus check?
Most small business owners set out with a clear vision and defined goals they’re aiming for– it’s what drives them on as they go through the process of setting up their business. They can see it before it exists and know exactly where they’re going – many even use visualisation to really practice and live it.
So why then do I see so many small business owners who seem to have lost their clarity of vision as their business grows? Today We’re writing about what you can do to avoid this in your business.
Have you given up on your goals, or have you just lost your way?
One of the real problems with working for yourself is suddenly finding you’ve lost the comfort zone of regular work, regular hours or regular pay. You might panic and start saying yes to anything you’re offered – after all money is money and can you afford to be choosy?
Yet while this feels like a success in the short term, it doesn’t seem like the way to build the business you want in the long term.
Do what you’re good at and don’t apologise for sticking to your guns.
You might feel under pressure to bring in money and we can all understand this but if you’re doing work that doesn’t fit in with your business goals and vision, it’s likely that you’ll be doing yourself more harm than good.
Business success doesn’t always happen overnight but a company with a passion and clarity of vision is far more likely to succeed. One great job can lead to numerous referrals and recommendations that suddenly mean you’re working to capacity.
Learn to say NO!
One of the characteristics of my most successful clients is the ability to say no to anything that doesn’t align with their own vision and goals. They know it’s the only way to keep their focus and drive their business forward.
Having trouble saying no? Practice is the answer. Remember it’s not personal, it’s business! Would you want to do business with someone who didn’t know what their company was all about? I thought not.
The mark of a good business
Think about all the great companies you’ve used – what is it that sets them apart? They know who they are, what they’re good at and where they’re going and the customer knows exactly what they’re getting – it’s often that straightforward. Do what you’re good at and don’t apologise for sticking to your guns.
After all, it’s your business and your vision – if customers can share your passion, they’re far more likely to buy into it.
As Jack Welch, the American business author, is quoted as saying ‘Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.’